It is the first book that defines marketing with the client as the center piece, and every chapter develops the value of the client in an Philip Kotler,Gary Armstrong Sus libros han definido el mundo del marketing en los A ltimos 40 aA os. Principios de Marketing (12th Edition) (Spanish Edition). Kotler, Philip; Armstrong , Gary. Published by Pearson. ISBN ISBN Principios de marketing. [Philip Kotler; Gary Armstrong; Yago Moreno López; Jesús Garcia de Madariaga; Javier de Jesús Flores Zamora; Carlos Print; E- mail.
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To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing magketing within an innovative customer-value framework.
Principles of Marketing helps students master todays key marketing challenge: Para finalizar o processo, necessita apenas de confirmar os dados.
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Hands-on activities and exercises enable students to better understand and master course concepts, and the skills required to be successful marketers today.
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